EV Charger Installation Platform

B2B/B2C SaaS Platform for Electric Vehicle Infrastructure

Florida Power & Light
2023 - Present
Product Owner

Project Overview

Led the development and implementation of a comprehensive B2B and B2C SaaS platform focused on electric vehicle charger installations for Florida Power & Light Company. This platform revolutionized how suppliers, contractors, and customers interact with EV infrastructure deployment.

The platform serves as a comprehensive ecosystem for managing the entire lifecycle of EV charger installations, from initial application to final commissioning. Through strategic feature development and user-centric improvements, we've achieved remarkable results: reducing customer call rates from 55% to 22% while growing the customer base from 3,954 to 11,861 users (Jan 2024 to Jun 2025) - nearly a 200% increase in customers with dramatically improved service efficiency.

SaaS Platform
B2B/B2C
EV Infrastructure
Utility Integration
Compliance Management

Key Achievements

200% customer growth (3,954 to 11,861)
60% call rate reduction (55% to 22%)
82% reduction in webform referrals
$1M+ in operational cost savings

Platform Features

EV Status Tracker
"Pizza tracker" style visual interface for installation progress
  • • Real-time installation status updates
  • • Visual progress representation
  • • Pending requirements display
  • • Only 7-37 monthly call mentions since launch
EVolution Enrollment Flow
Streamlined customer onboarding with improved messaging
  • • Clarified qualification steps
  • • Improved disqualifier messaging
  • • 82% reduction in webform referrals
  • • Accelerated customer growth support
EV Support FAQs Repository
Centralized self-service knowledge base
  • • Single source of truth for EV questions
  • • Comprehensive self-service resource
  • • Supports 3x customer base growth
  • • Maintains consistent service quality
SMS Communication System
Proactive text updates for installation process
  • • Timely installation process updates
  • • Proactive issue resolution
  • • Reduced customer-initiated contacts
  • • Enhanced communication experience
OCR Image Validation
AI-powered image quality validation (In Development)
  • • Automated image quality assessment
  • • Reduced back-and-forth communications
  • • Improved application processing efficiency
  • • Prevention of poor quality submissions
Federated Login & Deep Linking
Seamless FPL ecosystem integration (In Development)
  • • Single sign-on with FPL.com credentials
  • • Deep linking between FPL and EVolution apps
  • • Integrated energy management experience
  • • Reduced credential management overhead

Technical Implementation

Architecture & Technology
Modern, scalable platform built for enterprise needs

Platform Architecture

  • • Cloud-native SaaS architecture
  • • Microservices-based design
  • • API-first development approach
  • • Scalable database infrastructure

Security Features

  • • End-to-end encryption
  • • Regular security audits
Integration & Workflow
Seamless integration with existing utility systems

System Integrations

  • • FPL utility management systems
  • • Third-party contractor platforms
  • • Payment processing systems
  • • Regulatory compliance databases

User Experience

  • • Responsive web application
  • • Mobile-optimized interface
  • • Intuitive dashboard design
  • • Real-time notifications

Development Roadmap & Impact

Completed Initiatives

EV Status Tracker

Visual progress tracking with real-time updates, contributing to dramatic call volume reduction.

EVolution Enrollment Flow

Streamlined onboarding reducing webform referrals by 82% while supporting rapid customer growth.

EV Support FAQs Repository

Comprehensive self-service resource enabling 3x customer growth without proportional support increases.

SMS Communication System

Proactive text updates reducing customer-initiated contacts and improving satisfaction.

In Development

OCR Image Quality Validation

AI-powered validation to prevent poor quality image submissions and reduce processing delays.

FPL Mobile App Deep Linking

Seamless navigation between FPL and EVolution apps for integrated energy management.

Federated Login System

Single sign-on using existing FPL.com credentials to simplify user access and reduce support overhead.

Results & Impact

200%
Customer Base Growth
3,954 → 11,861 users
60%
Call Rate Reduction
55% → 22% call rate
82%
Webform Referral Reduction
370 → 66 monthly referrals
99.9%
Platform Uptime
Enterprise-grade reliability

Interested in Learning More?

This project demonstrates my ability to lead complex SaaS platform development, drive user engagement, and deliver significant business value through strategic product management.